In a current society where Fashion trends typically consist of crop tops and tight bottoms, Noon by Noor stays consistent in modest feminine fashion. Noon by Noor is Bahrain based, designed by family members Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa.
50 Varick Street was the Noon by Noor Fall 2020 Runway Show. Barricades that had the BMW logos on them and intimidating bodyguards in suits blocked the entry door. Once the runway show audience was cattled into the venue (Spring Studios) we were handed a complimentary Perrier water and lead to the elevator by friendly workers in all black.
We have all heard of the term “fashionably late” but never put much thought into why we call it that. The runway show started 40 minutes behind schedule because the models kept “messing up” in rehearsal from what I had overheard one of the directors say. The wait was worth it, the Noon by Noor execution was a minimalistic’s dream from these “fashionably late” styled models.
First, the music started with impulsive electro beats, next the curtains started to fly up and the skyline of NYC was suddenly the backdrop of the show. Each model had a unique walk to the music, their hair was uniform in a sleek low bun.
The show started with a black scarf tailored drape skirt dress and was followed by the same design but in a skirt form with a white turtleneck. What stood out in this opening was the flexibility to form this look into comfort as well as professional. The bottom of the skirt and dress have frills and gray stripes on the bottom so it is minimalistic but with flare.


Source: https://nyfw.com/designers/noon-by-noor/
A big takeaway from Noon by Noor Fall 2020 is that every model was wearing shiny black ankle boots. This choice in shoes forced the audience to hyper-focus on the designs and understand the casual-ness in every look despite how fancy they appear.
Noon by Noor’s creations are anything but rigid. The black skirt pictured can be multi-seasonal if paired with a simple crop top and sneakers. The dress in the upper right can be perfect for the office or even a funeral.
Trends in Noon by Noor include the color cream represented in silk and satin, minimalism, and square necklines. This fall collection was inspired by an autumn golden hour sunset as shown through the rose, gold, yellow, brown, black, and ivory tones in the clothing.
My favorite trend in the fall collection was the combination of gray and yellow. These two are rarely seen paired up and fit together in the most intriguing way. Gray and yellow were presented in a suit, a dress, and a jumpsuit. Yellow is a bold color so the minimalistic tones of the gray humble the look down to fit perfectly in a professional setting for the working woman.








